Natural Selection
Natural Selection is a jeans label that is busy collecting rave reviews from everyone, be it trend-spotters such as Dazed and Confused, or trend-setters like none other than a certain golden equipped footballer. They're a British label, with a firm belief that denim should never lose sight of its work place origins.
Hence the industrial environment that greets those wishing to explore the website. The user has to clock in to enter, just as you would at the start of a shift, and a large real-time clock reminds you that its not quite time to go home yet.
www.naturalselectiondenim.com
