Natural Selection
Natural Selection is a jeans label that is busy collecting rave reviews from everyone, be it trend-spotters such as Dazed and Confused, or trend-setters like none other than David 'On The Pulse' Beckham. They're a British label, with a firm belief that jeans should never lose sight of their roots.
Hence the industrious environment we have created for those wishing to explore the website. The user has to clock in in order to enter, and a large real-time clock acompanies them on every page. You can almost imagine the factory workers wiping their oily hands on their jeans, with the Natural Selection people looking on approvingly.
www.naturalselectiondenim.com
