OUR WORK

CADBURY ICECREAM

The Web Well produced Cadbury Icecreamland to spearhead the marketing of Cadbury's new ice cream range and in doing so, took the traditional British seaside setting and gave it a twist.

We created a 360 degree 3D island which the user is able to circumnavigate and explore from different view points. Icecreamlands numerous quirky features are accompanied by integrated sound, video and of course accessible product information. The information architecture and products themselves sit comfortably within the vibrant island environment.

Central to this is Space Donkey: Cadbury Icecream's intergalactic brand ambassador. We designed this furry superhero and brought him to life through his animated antics and interaction with the kaleidoscopic world around him.

Careful consideration has been given to future plans for brand growth and story/character development, and the website is closely tied with ongoing social media campaigns which will extend into summer.

April 2010

The Web Well provides bespoke website solutions to clients who are looking for something a little out of the ordinary.READ MOREGet In Touch+44 (0)20 3318 2992
info@thewebwell.com

May 2013A flexible web application for creating and maintaining websites

Sep 2012An extensive and engaging site for QI, famous for their popular TV show

Jul 2012A microsite for The Groucho Club in Ibiza, designed for members to browse on devices whilst on the island.

Jul 2012A website for Bloodshot Vodka, built using Sketchanet - our website creation kit.

Feb 2012Aeon Magazine is a web publication that asks big questions about nature, culture, ideas and experience.

Dec 2011This website effectively showcases some very beautifully designed furniture and lighting.

Oct 2011The Delicious Digital website environment hints at the fun and games that go on in their West london offices.

Aug 2011This is a charming girls school in the cathedral city of Salisbury in Wiltshire.

Mar 2011Well, what can you say about Bestival, the high point of the summer for the true festival connoisseur?

Mar 2011A public facing website for Mortons - a private members club in Berkeley Square

Nov 2010The Groucho Club is notorious for its lively atmosphere and for the mischievous antics of its patrons.

Oct 2010The Stephen Friedman Gallery website is an elegant and neutral platform for them to showcase the work of their artists.

Oct 2010Animated fun and games using Flash for a family-oriented music festival.

Jun 2010Cafe Luc is a brand new modern European Brasserie in Marylebone, opening its doors in June 2010.

May 2010A really wacky site to complement even wackier T-shirt designs. Game: move the Reilly to catch the falling eyeballs...

Sep 2009Nick Leventis drives very fast cars and this website had to keep up.

Aug 2009Flash-based website integrating claymation animation (think Wallace & Grommit) with various interactive scenes.

Jun 2009A fun but usable and informative site for garden furnature and climbing frame creator JC Gardens.

Mar 2009Natural swimming pool design portfolio site with added ambience such as dragonflies and bubbles...

Oct 2008Annabel's is a long established private members club in Mayfair, originally set up in 1963 by the late Mark Birley.

Apr 2008Private members' club website with particular attention paid to the ambience.

Apr 2008A truly interactive Flash-based site where animated animals have a musical jam...

Feb 2008An engaging animated site for an equally engaging music festival. The maths required to get the 360 degree effect was tricky!

Jan 2008A simple but fun site for a simple idea...instant porridge in a pot!

Nov 2006One of our earlier Flash-based sites with some gems such as being able to open the newspaper on the desk and read the articles with a magnifying glass...