Using microsites to boost traffic
We have put together a little microsite for Zubi Advertising, continuing their theme of Erasing StereoTypes. The microsite backs up a print ad that drives traffic to http://www.erasestereotypes.com, which in turn will bring visitors through to the main Zubi site.
While this is a quirky way of hooking up print and digital media, it is also a good way of getting traffic to your site for a specific search phrase. If you Google "erase stereotypes" you will find the microsite, and then in turn the Zubi site.
