Natural Selection website launched
Natural Selection's cult following is fast evolving, and with glowing endorsements from leading 'Edge' dwellers such as Dazed and Confused, responding to this brief was something we relished as much as pulling on a new pair of jeans. Clock into the website, enter the factory environment and discover how Natural Selection is taking denim back to its roots. Bold typefaces, striking imagery and even an old fashioned real-time clock add to the industrious design that lies at the heart of this jeans label. naturalselectiondenim.com.
